Castelo de Medina adds QR codes to its back labels


Castelo de Medina adds QR codes to its back labels

The new vintage Bodegas Castelo de Medina were launched a few days ago with a useful new addition to its back labels: a QR code linking to the tasting notes of each wine.

 

Anyone who has a Smartphone with an app that reads QR codes will have instant access to the tasting notes for the bottle of wine. This includes information about the composition of varieties in each product, a technical analysis, recommended temperature for consumption and storage conditions for each bottle.

 

With this initiative, Bodegas Castelo de Medina has added yet more technology to help our consumers to become more familiar with our wines and how to enjoy them.

 

The tasting notes to which the QR codes on the label point are in Spanish and English, to fully appraise our foreign customers of the main characteristics of the wine they have acquired.

 

Communication Department - 02/12/2013
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